Is Blogging Dead? Powerful Ways Blogs Can Help Boost Business
Times are changing, it’s undoubtedly true. Social media has transformed the way brands advertise.
So you may be wondering: Should I still have a blog for my business? Do people even read blogs anymore? These are all fair and valid questions as you navigate marketing your business.
But would if I asked you this: How many times have you used Google in the past week?
I’d guess it was at least a few! So yes, social media has changed traditional advertising. But search engines are still just as popular as ever!
How Blogs Can Grow Your Brand
According to Hubspot, there are 5.6 million Google searches per year! That’s 63,000 per second. But what does that mean for your blogging and your business?
Did You Know? According to TechClient,
Websites with blogs have 4x the amount of indexed pages
Marketers with blogs generate 67% more leads
61% of consumers have made a purchase based on a blog post
82% of customers enjoy reading relevant content from brands
I’m sure you’ve heard of Search Engine Optimization (SEO). Well, optimized blogs are proven to organically increase your website traffic. This means more eyes on your products! Because of this, your website should definitely have a blog.
Now that that’s settled, you may still be thinking: I don’t have the time or energy to maintain a blog. I have enough time to complete your tasks as is…
The good news is, there are easy and affordable solutions to this concern, but we’ll get to that a little later. First, let’s talk about the power of blogs and why your business may be actually losing money by neglecting one!
What is SEO Blogging and Why Does It Matter?
To help your blogs rank well in Google, you’ll need to figure out what keywords your audience is searching for. What are they asking, and how can you help answer their questions?
Tips for SEO Blogging
Answer their commonly searched questions related to your brand
Use high-ranking Google keywords
Provide them with quality information
Use both internal links and external links (Google favors this)
Create engaging headlines that cause curiosity among readers
Now there is more to it than that, but SEO is essential for your business to thrive! This includes your overall website copy as well as the content in your blog. You’ll also want to include inbound links (links to your own website) as well as links to external websites. This helps with ranking and also increases your credibility with the audience.
Imagine That! Can you imagine if your website showed up on the first page of Google search results? Your audience would grow substantially. That is the goal of maintaining a quality blog for your business.
(I’m pretty sure this is how happy you’ll be when you start your blog…)
Benefits of SEO Blog Writing
Drive ORGANIC traffic to your website — This is a huge deal! Your ideal customers may already be searching for something aligned with your business. This way, they can stumble upon your product by themselves, without advertising. How much most do you trust a brand when you find it through your own Google search versus an ad? Speaking of which...
Establish Trust With Your Audience — Your audience needs to trust you. They want to know they aren’t buying products from Joe Shmoe down the street! They want products and services from people who are experts in their field. Blogs can establish your authority.
Encourage Readers to Take Action — A blog doesn’t have to just provide information. Life is all about give and take! At the end of each blog, you should encourage your audience to do something. This could be opting in to your newsletter or purchasing one of your products.
Repurpose Your Content — Need something to include in your newsletter? Need a caption for social media? Your blog content can serve as inspiration for social posts, ads, emails, and more.
Blogs Generate Long-Term Results — Unlike social media, one single blog can generate leads for the rest of eternity! Okay, maybe not eternity. But the beauty of blogs is that they can live on your site for a dozen years, and there is no extra cost or effort on your end. One old blog post can still generate leads as long as the information is relevant to your customer.
So now let’s address your final concern: The time it takes to maintain a blog for your website. Fortunately, there are plenty of affordable, easy ways to solve this.
How to Find a Blog Management Company
Blog writing is not as easy-breezy as some may think. You might sit down to write a blog, and realize you can’t think of a topic. Once you finally do, you’ll have to research, outline your draft, actually write it out, and edit the damn thing. Nobody’s got time for that! Right? … Actually, that’s exactly why people hire copywriters!
Not all blog management companies are created equal. Sometimes, you may not work with the writer directly, or the writing may not provide value to your business. The blog could be too short, the writer could neglect SEO, and so on.
I recommend hiring a freelance copywriter who specializes in your field.
(Hint hint... Like me!)
As a freelance copywriter, I’m able to help identify your brand’s goals and target audience. Then, I create high-quality content that your future customers actually want to read.
And best of all, I’ll write conversion-driven copy for a competitive price. Of course, my services are not limited to just blogging.
Other Services I Offer
Marketing Emails (Newsletters and Sequences)
Website Copy
Product Descriptions
Landing Pages (Direct Response Copywriting)
Social Media Management
If you want to increase your organic reach, as well as save time and money on maintaining a blog, give me a call. I offer free consultations at no cost to you!
Schedule a free consultation below, or email me at nancyravenk@gmail.com.
